Client
Logo | Standee | App Screens
The visual direction for UtsavWale was developed to reflect the essence of Indian celebrations while maintaining a clean, modern identity suitable for a wedding-tech brand. The use of warm beige textures, ornamental gold elements, and a rich navy palette creates a premium yet welcoming feel that aligns with traditional wedding aesthetics. The logo integrates a mandala-inspired camera shutter motif, symbolising the blend of cultural heritage and technology at the heart of the brand. This same visual language is carried through the standee and app screens to ensure consistency across both print and digital experiences.
The user journey is intentionally streamlined into three simple steps: Login, Selfie, and Your Photos to make the experience fast and intuitive for guests during events. Each screen is designed with clear hierarchy, readable typography, and minimal cognitive load, enabling users to complete actions quickly. The interface highlights key features such as QR-based access, AI-enabled selfie matching, and instant WhatsApp delivery, reinforcing the product’s value in a way that is both user-friendly and visually cohesive. Overall, the design aims to create a smooth, elegant, and reliable experience that supports the excitement and emotion of real wedding moments.
https://embed.figma.com/design/FF2njxaGQa6aOCeuuTr23S/Utsav-Screens?node-id=0-1&t=i1CKu5c86oflXiIW-1&embed-host=notion&footer=false&theme=system
