"Find Your Perfect Drive"

RideHaven aims to create a safe, welcoming space for users to find their ideal rental car. The brand's name and tagline suggest a sanctuary where customers can discover a variety of vehicle options suited to their needs. The platform's clean, intuitive design ensures a smooth and enjoyable booking process.

Project Summary

• Redesigned car rental website: Applied Gestalt principles to enhance navigation and visual hierarchy
• Key deliverables: Intuitive layouts, optimised headers/footers, engaging colour schemes and typography
• User-centred methodology: Utilised personas, empathy mapping, and competitive analysis
• Research components: Surveys, interviews, and visual insights informed the design process
• Results: Created a seamless storyboard and intuitive booking flow to streamline the rental experience

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https://www.figma.com/design/mrGTtiEjjaCovit6GNWceU/IIIT-Bangalore-Projects?node-id=139-152&t=9ntoBw3RvEyR7WmP-1

Conducted a UI/UX case study for RideHaven, a hypothetical car rental platform, using user-centred methods such as personas, empathy mapping, and competitive analysis of Zoomcar and Expedia. Analysed surveys and interviews with visual insights to design a seamless storyboard and intuitive booking experience.

Key Takeaways