🛒 E-Commerce Website Redesign

Continental Foods

May 2024 – Present

UI/UX Case Study · Responsive Web · D2C Platform

🔗 Live Figma Project:

https://www.figma.com/design/udxh76fWUSjYr6BG4s42Ms/Continental-Foods

📌 Project Context

While pursuing a postgraduate program in UI/UX design at IIIT Bangalore, I collaborated as a freelance UX/UI designer with Mr Naved Bilal Batatawala to design a unified D2C e-commerce platform for Continental Foods.

The objective was to consolidate Continental Foods’ diverse product portfolio, including flagship brands Sirocco, Valle Italiano, Yuri, Selva, and TROEI, along with private labels, into a single, scalable digital storefront, reducing dependency on third-party platforms such as Indiamart and Chef Points.

Project Status: Ongoing (Design Phase)

🎯 Problem Statement

Continental Foods’ product presence was fragmented across multiple third-party marketplaces, leading to

• Inconsistent brand experience
• Limited control over customer journeys
• Low product discoverability
• Poor visibility into user behaviour and conversion metrics

A centralised D2C platform was necessary to enhance user experience, brand ownership, and measurable user outcomes.